LOS ANGELES — Laura Les and Dylan Brady, the experimental pop duo known as 100 gecs, wanted to set off fireworks indoors.
In its anarchic “Jackass” ethos, few things could be so gecs-y.
But at the end of last year, with an upcoming major-label album to market — and all the corporate guardrails that entails — 100 gecs were being forced to blow stuff up a bit more by the book.
Fortunately for Les, 28, and Brady, 29, the other thing that comes with a fat recording contract — besides a boatload of commercial expectations, various handlers and more rules — is resources.
The fireworks, after all, were not just for mayhem but a music video — the one expected to help propel the band’s new single, “Hollywood Baby,” into a mainstream crossover success.
Persons:
Laura Les, Dylan Brady, Les, Brady